HSA 505 Case Study 2 – Stopping Outshopping   

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Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you:

  1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. Thoroughly determined whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
  2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. Thoroughly examined the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.

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HSA 505 Case Study 1 – Revitalizing a Brand 

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Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

  1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
  2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

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HSA 505 Assignment 1 – Product Development

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Identify a local health care establishment  (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four (3-4) page paper in which you:

  1. Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s). Thoroughly justified the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s).
  2. Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages. Thoroughly suggested one (1) strategy to improve the marketing mix of the selected health care establishment. Thoroughly supported your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.

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ACC 304 Assignment 1 – Delta Airlines Property, Plant, and Equipment

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According to the textbook, U.S. companies and foreign companies are affected by deprecation rules. When companies write off the cost of long-lived assets over a period of time, the term used is depreciation.

In order to complete this assignment, review Delta Airlines’ annual reports for the years 2012 and 2013, located at http://ir.delta.com/stock-and-financial/sec-filings/.

Write a five to six (5-6) page paper in which you:

  1. Briefly outline Delta Airlines company’s history, products, and services, and identify the costs reported in the balance sheet for property, plant, and equipment. Prepare a horizontal analysis of Delta’s property, plant, and equipment for 2012 and 2013. Next, calculate the asset turnover ratio, return on asset ratio, and the debt to total assets ratio. Based on your calculations, indicate the conclusions that you can draw, based on the changes in property, plant, and equipment.
  2. Determine the method or methods of depreciation that Delta Airlines uses to depreciate its property, plant, and equipment. Suggest three (3) alternative methods that Delta Airlines could use in order to depreciate assets. ….

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ACC 100 Week 8 Assignment 1 – Career in Accounting

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Accounting is the study of how businesses track their income and assets over time. Accountants engage in a wide variety of activities besides preparing financial statements and recording business transactions. These activities include computing costs and efficiency gains from new technologies, participating in strategies for mergers and acquisitions, quality management, developing and using information systems to track financial performance, tax strategy, and health care benefits management.

Use the Internet or database to research career options within the accounting field and accounting job postings in your local area to respond to the questions in the assignment.

Write one to two (1-2) page paper in which you:

  1. Describe at least two (2) career options someone with an accounting education can pursue. Be sure to reference sources such as the Bureau of Labor Statistics and the American Institute of Certified Public Accountants.

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