BUS 363 WK 9 Assignment 3 – Developing a Sustainable Small Business
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Read the case study titled “Pre-Launch decisions which influence innovation success” found in Chapter 7 of your textbook.
You will then write a three to four (3-4) page paper in which the following items are addressed.
- Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan.
- Evaluate the importance of developing formal and informal networks when building new business opportunities and expanding into new markets.
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