HSA 505 Case Study 1 – Revitalizing a Brand
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Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.
Write a four to six (4-6) page paper in which you:
- Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
- Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
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